The Brand Persona Workshop

Multiply Your Personal Brand's Power & Influence with Brain Science | Taught By Jack Heald
Free Trial Buy $197.00
Jack Heald
Jack Heald

About the instructor

Hi, I'm Jack Heald, creator of the Brand Persona Workshop training course.

Since 1990, I have studied the science of persuasion. This breakthrough course fuses everything I've learned. It combines the best thinking from the fields of cognitive science, neuroscience, psychology, embodied cognition, persuasion, hypnosis, and neural linguistic programming. Oh, and a lot of personal experience as well.

I created this course to teach the simple but powerful techniques anyone can use to create a magnetic and irresistible personal brand.

You will be enlightened, educated, encouraged and entertained.

Here's to greater wealth!

-- Jack

Questions or Comments? Send me email.

Powerful People Possess Powerful Personal Brands

They use their power to persuade and influence people to...

  • Take action
  • Make a purchase
  • Attend an event
  • Support a cause

In fact, “power” and “influence” are almost the same thing.

So how will you increase your influence if you don't already have power?

The Brand Transformation Workshop course will teach you how.

We combine the best thinking from several branches of Brain Science in this one-of-a-kind course. Be recognized as an expert. Be trusted as a leader.

Learn to apply the best ideas in brain science and psychology to increase your influence and rocket your revenue.

In The Brand Transformation Workshop, you will learn:

  • The 20th-Century Branding Technique that Wastes Your Money
  • The 4-Step Technique for Crafting a Powerful Brand Persona (Hollywood screenwriters use it!)
  • The "Two-Brain" Secret Most Marketers Overlook


So grab a cup of coffee, relax in your favorite chair and enjoy learning these time-tested techniques. It will transform your brand -- and your life -- for good.

Engagement Equals Influence

How can you influence your audience?

If your personal brand does not provoke an emotional response in an audience, then you aren’t getting engagement. And without engagement, you have no influence.

So how do you provoke an emotional response? And how do you make it stick?

And can you do it without spending thousands of hours and tens of thousands of dollars?


In The Brand Transformation Workshop, you will see how it's done and learn how to do it yourself.

You’ll use brain science to craft a powerful, irresistible personal brand.

  • A brand that gets recognized
  • A brand that is trusted
  • A brand that shapes opinion

How To Craft an Irresistible Persona

In Part 1, How To Craft a Irresistible Persona, you will learn exactly what to do to craft a brand persona that people recognize, admire and relate to.

The fastest, most reliable way to do that is to use psychological shortcuts that work on every human being. This course combines the best thinking from psychology, neuroscience and cognitive science to give you those shortcuts.

It may sound complex, but we break it down into small, bite-size chunks.

You’ll discover:

  • Which 20th-century Marketing Ideas Don’t Apply in the 21st Century
  • The 4 Qualities of a Believable Persona
  • The Science of Emotional Bonding - and How to Apply It
  • The 4 Questions You Must Answer to Win Permanent Loyalty, (and how to answer them)

And you’ll learn a time-tested four-step technique to create the type of persona that people admire, trust and relate to.

Influence. Persuade. Lead.

With the science of emotional bonding, you’ll understand why these techniques work.

Even better, you will know exactly how to deploy them. And when.

Examples and Exercises

This course features examples of seven different people with powerful personal brands. From Oprah to Lady Gaga, you’ll study the characteristics that make their brands powerful. In every case, you'll see that they use the same techniques.

You’ll learn each element of each techniques.

Then, you’ll learn how to use them yourself.

At the end of this section, you will not only know how to craft an irresistible personal brand, you will have actually crafted one for yourself.

WARNING: This Course May Not Be For You...

If you're looking for easy, then you will not be happy with what you learn here. There a lot of small, powerful steps you must take to turn yourself into an internet sensation.

It is not easy to do. But it is simple.

I break it down into 6 easy-to-understand, easy-to-follow action steps.

What You Can Expect

The purpose of this course is to give you the tools to create a powerful personal brand. The goal is to give your brand tremendous influence and power over your chosen market.

To accomplish that, you will learn the techniques of creating a powerful persona. I've distilled the best research from several branches of brain science and professional persuasion so you learn exactly how to apply these insights to your own personal brand.

This powerful combination of neuroscience, cognitive science, psychology, hypnosis and NLP will give you the knowledge you need to create an irresistible persona for your personal brand.

Don't put it off. Register right now.

Course Contents

7 Videos
2 Quizzes
1 Text
1 Download
2.0 hrs