Change your results by applying the science of attraction.

Attraction begins and ends in the emotions. This information-rich course guides you step-by-step through the Theory and Practice of being irresistible to your target audience.

  • How to identify the emotions of your brand.

  • Learn why a face beats a logo - and how to create the most powerful facial images.

  • How to use scientific techniques of language and image to create emotional bonds in your customers.

  • How to appeal to both sides of your customers' brains.

  • Detailed instructions for creating your brand's defining "persona" qualities.

Course curriculum

  • 1
    Instructions for this course
  • 2
  • 3
    The Building Blocks of an Irresistible Persona
    • What Emotions Does Your Brand Provoke?
    • 1. How Do You Feel?
    • How Do You Feel? Module Review
    • 2. Waste 'em!
    • Waste 'em! Module Review
    • 3. The Science of Emotional Bonding
    • The Science of Emotional Bonding Module Review
    • 4. The Creature with Two Brains
    • The Creature with Two Brains Module Review
  • 4
    Creating Your Irresistible Persona
    • 5. What Makes a Powerful Persona
    • What Makes a Powerful Persona? Module Review
    • 6. The Character Diamond
    • 7. Create Your Own Character Diamond
    • Congrats! Here's what's next...
    • More resources for you