Course curriculum

  • 1
    How To Craft An Irresistible Persona
    • 1. A Short Game
    • 2. Waste Him!
    • 3. The Science of Emotional Bonding
    • 4. The Creature with Two Brains
    • Quiz: What Happens Inside You
    • 5. What Makes a Powerful Persona
    • 6. The 4-Step Technique for Crafting a Powerful Persona
    • Quiz: The Elements of a Powerful Persona
    • 7. Oprah Winfrey's Character Diamond
    • Download the Character Diamond Worksheet
    • 8. Create Your Own Character Diamond
  • 2
    Celebritize Your Brand
    • 1. Introduction to Part 1
    • 2. Why You Should Be a Social Media Star
    • 3. Social Media Platform Overview
    • Quiz: Key Concepts in Social Media
    • 4. How to Be a Social Media Star
    • Quiz: How to Be a Social Media Star
    • 5. The Proof is in the Numbers
    • Celebritize Your Brand Downloads